Keep it simple and deliver the message. For all my projects I believe purity in structure, transparency in information, and a powerful visual interface are the foundations required to deliver a successful, appealing digital experience. Working closely with my clients, I find the heart of their stories and deliver their message through effective design.
Before doing anything, I listen. In brief, this means looking at your business from every angle. Namely, how will success be measured, what are your business goals, and what does your online presence look like today?.
Digital success is all about mapping and simplifying the customer journey. In particular, I specialise in ‘paths to conversion’ in the online situation. I also build out the interaction designs to make this happen.